[IxDA Discuss] Can anyone recall this case study?

[Ripul Kumar]

I remember hearing a case study of Philips (as far as I can recall!) many years back in a conference. The study was about how people say a particular thing when asked for opinion but can do entirely different things. In this case, it was about color preferences of a portable music system. The potential users said that they prefer red but actually picked up a black one. 

Does anyone recall this story or was it someone's figment of imagination? Any clues to this story would be helpful.

Thanks,
- Ripul

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Ripul Kumar
Director, Outsourced Usability Consulting
Kern Communications, India
http://www.kern-comm.com
+91 9866342166