[IxDA Discuss] IxDa-er: 1st interview with Marketing..

[Oleh Kovalchuke]

> a. What is the best way to explain Interaction Design to Marketing?

To paraphrase Drucker (http://tinyurl.com/qj4ds): from a business point of
view Interaction Design has the same objectives as Marketing - it makes
Selling superfluos.
--
Oleh Kovalchuke
Interaction Design is Design of Time
http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm




On 5/8/06, Dan Saffer <dan at odannyboy.com> wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
>
> On May 8, 2006, at 9:37 AM, Simon Asselbergs wrote:
>
> > a. What is the best way to explain Interaction Design to Marketing?
>
> I'm a big fan of Matt "Blackbelt" Jones' "taxi driver definition"
> which I think should resonate with Marketing pretty well: "I design
> things so they are easy and fun to use."
>
> In short, designers make things that make it easy for marketers to
> market them. I wrote a paper a couple of years ago that might help
> you craft your talk. It has the clunky title of Design as a Means of
> Overcoming Barriers to Technology Adoption:
>
> http://www.odannyboy.com/blog/images/jumpingbarriers.pdf
>
> Good luck!
>
> Dan
>
>
> Dan Saffer
> Sr. Interaction Designer, Adaptive Path
> http://www.adaptivepath.com
> http://www.odannyboy.com
>
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