[IxDA Discuss] IxDa-er: 1st interview with Marketing..

[Dan Saffer]

On May 8, 2006, at 9:37 AM, Simon Asselbergs wrote:

> a. What is the best way to explain Interaction Design to Marketing?

I'm a big fan of Matt "Blackbelt" Jones' "taxi driver definition"  
which I think should resonate with Marketing pretty well: "I design  
things so they are easy and fun to use."

In short, designers make things that make it easy for marketers to  
market them. I wrote a paper a couple of years ago that might help  
you craft your talk. It has the clunky title of Design as a Means of  
Overcoming Barriers to Technology Adoption:

http://www.odannyboy.com/blog/images/jumpingbarriers.pdf

Good luck!

Dan


Dan Saffer
Sr. Interaction Designer, Adaptive Path
http://www.adaptivepath.com
http://www.odannyboy.com