[IxDA Discuss] Ease of use of travel booking websites

Todd Warfel lists at toddwarfel.com
Mon Jun 26 05:26:52 PDT 2006


Would a small business traveler who likes that all their travel  
information is kept in one discreet place so they can review past  
flights, book easily in the future, etc. be another one? Or are do  
their goals and behaviors overlap enough that they fit into one of  
the categories below?

Cheers!

Todd R. Warfel
Partner, Design & Usability Specialist
Messagefirst | designing and usability consulting
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On Jun 26, 2006, at 4:22 AM, howzat.uk wrote:

> 1.) Those people who are after deals on flights - Probably are more  
> flexible
> on travel dates & destinations
>
> 2.) Those people who are after flights to a specific location - Less
> emphasis upon deals although still a factor and are probably less  
> concerned
> about learning about their destination
>
> 3) Those people who are seeking inspiration and are trying to  
> decide upon a
> destination - deals are important although not as important as  
> providing
> useful, exciting information upon the various destinations.




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