[IxDA Discuss] About desigining for the 'visceral design'

[Robert Reimann]

Hi Toshiyuki,

As I mention in my UXMatters article, the critical starting point is
understanding the target user(s) via user models (personas). Understanding
their experience (visceral) goals in the context of their other goals and
their mental
models can help designers generate visual language studies using tools such
as mood boards:

http://www.betterproductdesign.net/tools/definition/image.htm

These, along with 3D form studies (for products involving hardware), can
help to
identify a look and feel for the product/UI that reinforces visceral
responses.

Such responses can also in theory be evaluated, using tools from
psychophysics,
such as magnitude estimation:

http://ahsmail.uwaterloo.ca/kin356/magest/magest.htm

Robert.

-- 

Robert Reimann
President, IxDA

Manager, User Experience
Bose Corporation
Framingham, MA



On 6/20/06, maeda toshiyuki <t.maenad at gmail.com > wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Hello, I'm Toshiyuki in Japan.
> I'm a junior usability consultant.
>
> I've read Don Norman's "Emotional Design" and the related article
> "Personas,
> Goals, and Emotional Design" at uxmatters.com .
> http://www.uxmatters.com/MT/archives/000019.php
>
> Now , I want to learn more about "Mood or Inspiration boards" or anything
> else.
> The primary motivation for it is I want to design for the visceral level
> more logically like usability , or desigining for the behavioral level.
>
> All thoughts welcome, thanks!
>


-- 

Robert Reimann
President, IxDA

Manager, User Experience
Bose Corporation
Framingham, MA