[IxDA Discuss] About desigining for the 'visceral design'

[maeda toshiyuki]

Hello, I'm Toshiyuki in Japan.
I'm a junior usability consultant.

I've read Don Norman's "Emotional Design" and the related article "Personas,
Goals, and Emotional Design" at uxmatters.com.
http://www.uxmatters.com/MT/archives/000019.php

Now , I want to learn more about "Mood or Inspiration boards" or anything
else.
The primary motivation for it is I want to design for the visceral level
more logically like usability , or desigining for the behavioral level.

All thoughts welcome, thanks!