[IxDA Discuss] Online sign-up/application completion rates

[Doc]

Greg,

By way of needing some more information to potentially assist, is the
account sign-up process single, or multi-step? If multi-step, can you
summarise what each step entails for the user (just generally - e.g. account
type selection & pricing options; step 2 - customer details; step 3 -
confirmation of order & payment etc)? Anecdotally I believe the drop-out
rates will differ depending on the nature of the process, and this
information may assist (others) provide a more meaningful response to your
question.

Best Regards,

Steve Baty

On 15/06/06, Greg Gentschev <gentschev at gmail.com> wrote:
>
> I'm working with a pretty big client reassessing the effectiveness of
> their consumer Website and the business model behind it. As we're
> getting into the analysis, we're finding that one of the big leakage
> points is account sign-up. Of users who start the registration
> process, only 40-50% successfully finish. I suspect that this could be
> a quick usability win for the client, but I don't have a good sense
> for what the range of sign-up conversions might be. I wonder whether
> consumers' innate fickleness, privacy concerns, and short attention
> span could mean that 50% will drop out regardless of usability and
> other factors that the client can influence.
>

----------------------------------------------
Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA
Director, User Experience Strategy
Red Square
P: +612 8289 4930
M: +61 417 061 292

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