[IxDA Discuss] Cognitive load question
Bruce Esrig
esrig-ia at esrig.com
Wed Jun 7 14:12:39 PDT 2006
Perhaps this is not an industry-standard way of defining the term, but
after reading the preceding messages on this thread, I would say ...
My intuition about "cognitive load" is based on what a user must learn
in order to formulate and reach a goal at a web site.
The elements of the cognitive load of purposeful action at a web site are:
- understanding the categories (at two levels, content and controls) used
at the site
- formulating a goal in terms of the categories
- understanding enough of the decision tree to chart a path to the goal
- understanding enough of the site content and controls to traverse that path
- understanding the content and controls at the destination
If the user is in a highly exploratory mode, "formulating a goal" could
happen quite late,
or could be rather spontaneous.
Best wishes,
Bruce Esrig
At 03:25 PM 6/7/2006, Lisa deBettencourt wrote:>
cognitive load can
be affected by the places during interaction where you have to copy, say, a
product number from one page and insert it into a text box on another.
Cognitive load theory comes into play when you use your memory for that
transfer instead of the copy/paste function in the browser.
... " ... many site navigations are presented on all pages at all times for
continuous
reference. Immediate memory doesn't play a significant role."
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