[IxDA Discuss] personas for an Intranet

[Ron Akanowicz]

I'd say you're closer to being right that your client. Creating a persona
for every job role would be a waste of time because there would be a lot
of overlap in what those personas are doing.

Personas are not meant to represent each and every end user- but the
typical or primary end users.

I'm not clear on your approach (by task).

I would probably create two primary personas and a secondary persona. One
persona would most likely be a new employee who needs to do things like
set up his 401k, update personal information, sign up for employee savings
accounts, etc. The other persona would be someone who's worked for the
company for a few years, has all the basics set up and may need to go to
the intranet site for things like filing dental forms, adding a spouse to
insurance, etc.

A secondary persona may be a non-standard employee, like a contactor, or
an admin who might not have access to everything.

good luck!

Ron

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Hi all,
>
>
>
> I'm doing personas for an intranet portal. I haven't done a lot of these
> and
> the client has never done it. I have identified four primary ways in which
> a
> user would interact with the site and I want to do a persona for each. The
> client however, wants to do a persona for every specific job role they
> have
> in the company. We are going back and forth on this and I am having a hard
> time articulating my argument. First of all, am I right? Second of all, if
> I
> am right I'd be interested in some concrete examples that will help
> support
> my argument. I've made the "don't try to be all things to all people"
> argument to no avail. I think I need to be more specific.
>
>
>
> Can anyone help?
>
>
>
> Thanks,
>
> Leah
>
>
>
>
>
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Ron Akanowicz
Usability Consultant
Softerware Consulting, PA