[IxDA Discuss] Eye tracking, how valuable is it?

[Joannes Vandermeulen]

Christopher wrote:
> Instead of paying for an eyetracking test, hire a good UI designer. 

I agree with Christopher and in support of his point you may want to
read the 2001 research note that my company put together.
http://www.namahn.com/resources/documents/note-eyetracking.pdf

We conclude:

- usually, it's overkill
- it may be useful (1) to test competing hypotheses or (2) to build
credibility with prospects who are rationally inclined, such as R&D
managers or market researchers.

In general, I'd recommend spending money on field studies, for example,
instead of eyetracking or other 'popular science' techniques.

Joannes

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Joannes Vandermeulen (Mr), Namahn, Brussels, jv at namahn.com 
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