[IxDA Discuss] Innovation (was: Software companies actually using UCD)
prady
pradyotrai at gmail.com
Wed Jul 5 10:49:18 PDT 2006
On 7/5/06, Robert Reimann <rmreimann at gmail.com> wrote:
> [Please voluntarily trim replies to include only relevant quoted material.]
>
> The Doblin Group has a great chart describing what they call the "10 types
> of innovation":
>
> http://www.doblin.com/IdeasIndexFlashFS.htm
>
> Robert.
I agree. This is a good peice of evidence. Thought it does not embrace
design with the same sentiments as we do, but I am fine with it.
However, a sensitive designer will notice that "design" is integral to
all. The subtle difference is that design is not "leading", it is
"supporting" innovation with different intensity.
Thanks,
Prady
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