[IxDA Discuss] Innovation (was: Software companies actually using UCD)

[Robert Reimann]

The Doblin Group has a great chart describing what they call the "10 types
of innovation":

http://www.doblin.com/IdeasIndexFlashFS.htm

Robert.


On 7/3/06, Dan Saffer <dan at odannyboy.com> wrote:
>
> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
>
> On Jul 1, 2006, at 9:26 PM, prady wrote:
>
> > Please explain this to me more --
> > Why will anybody need to "innovate"? Isn't "innovate" opposite of
> > "design"?
>
> Interesting that you would think this because in the US, "innovation"
> has become business speak for "design."
>
> http://www.uie.com/events/uiconf/2006/articles/
> innovation_from_experience_design/
>
> The new business/design magazine here is called Inside Innovation:
>
> http://www.businessweek.com/innovate/index.html
>
>
> For me, innovation is either the re-invention of an existing product,
> or the invention of a new product or market. Design methods can
> accomplish both.
>
> Dan
>
>
> Dan Saffer
> Designing for Interaction
> New Riders, August 2006
> http://www.designingforinteraction.com
>
>
>
>
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-- 

Robert Reimann
President, IxDA

Manager, User Experience
Bose Corporation
Framingham, MA