[IxDA Discuss] Innovation (was: Software companies actually using UCD)

[prady]

> > Please explain this to me more --
> > Why will anybody need to "innovate"? Isn't "innovate" opposite of
> > "design"?
>
> Interesting that you would think this because in the US, "innovation"
> has become business speak for "design."

I didn't mean to suggest they are opposite. Some folks with focus on
design believe that innovation should only be carried out "as last
resort". I wanted to explore how widely held this misconception really
is(?).

There's another thing I want to correct -- Innovation is not design.
Design is a way to do innovation, but there are many other popular
means to do innovation - marketing, processes, technology, etc... Many
a time Design is not innovative and it doesn't have to be.

Thanks,
Prady