[IxDA Discuss] Eye tracking, how valuable is it?

Wed Jul 5 06:57:36 PDT 2006

At 09:36 AM 7/5/2006, Todd Warfel wrote:
>We have a client right now who's undergoing a redesign. They can't
>figure out for the life of them why their promos for signing up new
>customers aren't working.

Maybe it's because it's something nobody wants? If so, no amount of eye 
tracking will help.

Jared

Jared M. Spool, Founding Principal, User Interface Engineering
510 Turnpike Street, Suite 102, North Andover, MA 01845
978 327-5561   jspool at uie.com  http://www.uie.com
Blog: http://www.uie.com/brainsparks 