[IxDA Discuss] Experience Modelling - what do users want?

[John Grøtting]

Hi Svenja,

Rick Robinson founded eLabs, which was then bought by Sapient. Rick  
was really the pioneer who developed much of the methodology that was  
then used briefly at Sapient under the title of "Experience  
Modelling". Here is a brief link to a description of his approach:

http://www.odannyboy.com/blog/cmu/archives/000855.html

It was very much about gaining first hand knowledge of the user. Rick  
had a great metaphor that he used to explain what good research is.  
When Jane Goodall wanted to study apes, she didn't go to the zoo, she  
went into the jungle and tried to observe them in their natural  
environment. He combined several various disciplines to gather  
research and then used good psychology, business planning and design  
approaches to abstract out of this research the underlying models  
that could help to identify where they could improve the experience  
for the user.

If you search in Google for "eLabs" and "Robinson", you will get  
quite a few links. I used to have some of their brochures from 10  
years back, but they have somehow disappeared in all of the moves. If  
you find your self in Hamburg (you are in southern Denmark, aren't  
you?) stop by our office and we can chat.

cheers,

John Grøtting
Grøtting + Sauter
Barnerstr. 14
22605 Hamburg
Germany

MOBILE +49.0172.4246976
TEL +49.40.398.34342
FAX +49.40.398.34340
www.g-s.de

Am 05.07.2006 um 13:27 schrieb Svenja Desiree Weinmann:

> [Please voluntarily trim replies to include only relevant quoted  
> material.]
>
> Dear all,
> I am a student of IT Product Design at the University of Southern  
> Denmark and I am currently researching on the topic of "Experience  
> Modelling", a method to visualize user wants/ needs, which was once  
> used by companies such as "Sonic Rim" and "Sapient".
> I was thinking that one of you might know more about this method:  
> e.g. where it was used, where I can find links/ literature on it...
> Or did one of you come personally in touch with the method earlier?
>
> I would appreciate your help very much! :) thanks.
>
> With best regards
> svenja
>
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