[IxDA Discuss] Eye tracking, how valuable is it?

[Ischai Cohen]

Hello simon. You wrote:
>>2. How valuable is it? What can you say based on eye-tracking data?
I found it very valuable, since the eye is the focus of the user
attention and the gateway to her behavior. We can track mouse movement,
but it says nothing about how the user sees and understands the
information. 
By tracking the eye movement you can learn why it is that we are
oblivious to banners; you can make assumptions about the use of
anomalies the design etc.
My two cents

Yishay Cohen
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