[IxDA Discuss] Eye tracking, how valuable is it?

[Simon Asselbergs]

Hi all,

I visited http://www.etre.com/images/EyeTrackingDemo.swf 
I was enthousiastic. But now I have some questions...

1. How new is eye-tracking utilised for the purpose of evaluating software on usability?
2. How valuable is it? What can you say based on eye-tracking data?
3. What is the best equipment you had your hands on? How much does it cost


Cheers,

Simon

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