[IxDA Discuss] Software companies actually using UCD

[Andrew Otwell]

>
> Microsoft
> UCD is not working well for them.

That's the conventional wisdom, isn't it? I enjoy MS-bashing as much  
as the next UX-wonk, but I think this should concern us as a  
profession.  MS hires very smart people, and invests hugely in user  
experience and particularly in usability testing. There are many,  
many people at MS who care *a lot* about UCD and about thoughtfully  
building products using it. Gates regularly mentions "customer  
experience" in interviews; they get it already. I can't believe that  
they're doing everything wrong, or misunderstanding UCD, or haven't  
read their Don Norman closely enough. So what's going on here?