[IxDA Discuss] Software companies actually using UCD

[prady]

On 7/1/06, Juan Lanus <juan.lanus at gmail.com> wrote:
> ...
> Designing for the user is not acting a predefined ceremonial steps
> like having meetings and wearing persona's caps. Sometimes it can be
> done in isolation maybe while watching the sun setting behind the sea.
> This is how innovation comes to life...

Please explain this to me more --
Why will anybody need to "innovate"? Isn't "innovate" opposite of "design"?
Are you suggesting that UCD has failed to achieve what you can get
while watching the sun setting behind the sea?
Sorry,
Pradyot