[IxDA Discuss] Common design mistakes?

[Mark Schraad]

I will only partially agree with this. I prefer to build personas  
around groupings that need/desire a common attribute set. Psycho and  
socio-graphics can be strong indicators of this, but along with  
demographics are best used to describe your persona. They also serve  
you when it is time to message and reach them.


On Aug 15, 2006, at 2:08 AM, Nathan wrote:

> 3) building profiles/personas based only on demographic data instead
> of psychographic attributes (this leads to an unconscious cheat of
> simply developing for yourself, only in the guise of a "different"
> person)