[IxDA Discuss] Modeling the users
mark Schraad
mschraad at mac.com
Mon Aug 7 07:34:39 PDT 2006
If you look at a book called "crossing the chasm" (or maybe it was the follow up "the chasm companion", Geoffrey Moore explains a method of customer identification and relation remarkably similar to the cooper persona/scenario model, but published well prior to "About Face". Of course Moore's book is a response or augmentation to Everett Rogers' classic "Diffusion of Innovation" (all from the marketing research field). Rogers characterizes innovators, early adopters, etc. in simple stereotyping personas but without the personalization of naming, picture and so on. The personalization helps designers relate to a semi "real" person rather than a fairy innocuous description.
Pretty sure this does not answer your questions... but does give you some avenues for further research.
Mark
On Monday, August 07, 2006, at 07:16AM, Sandra <sbelfils at gmail.com> wrote:
>[Please voluntarily trim replies to include only relevant quoted material.]
>
>Hello
>
>My collegue and I have used Cooper's Interaction Design method in order to
>model our Intranet users. Our objective was only to model them.
>Now, we are writing our report and some people ask us why we choose this
>method and not another one. However, I did some search on Google and I
>didn't find other methods that allow to model the users.
>So, could you help us to find other methods? And why these methods are
>different from Cooper's one?
>
>Thanks
>
>Sandra
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