[IxDA Discuss] country views on global sites

[Leah Cunningham]

Hi All...

We have a question from a client regarding how a visitor should be directed
to the appropriate country "view" of a global corporate website. The client
operates in about 80 countries, and all will be served from the same web
infrastructure.

It has been requested by the client that whenever we can detect the country
from which the user is comingl, we should "preset" the experience to reflect
that country (local language, offerings, contact info, etc.).

For those visitors whom we cannot detect, we would default them to either
the "universal" or alternately, the US view of the homepage. From there,
they can select another country if they want to.

FYI, we can detect the country based about 80% of the time, based on current
usage stats. 

Has anyone had experience with this type of arrangement? Is there any
overriding argument for or against this?

Thanks!



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