[IxDA Discuss] Scale of time perception

[Marc Rettig]

Hello,
As others have been noting, perception of time is very tricky. A wonderful
book on the cultural ingredient in that recipe:

A Geography of Time: The Temporal Misadventures of a Social Psychologist, or
How Every Culture Keeps Time Just a Little Bit Differently
http://www.amazon.com/gp/product/0465026427

I can't say I've ever applied ideas from this book to work in interaction
design, and I find the idea that started this thread to be um, a less than
useful characterization of the challenge of interaction design. But I might
one day. One memorable take-away for me is the notion that people in some
cultures behave according to "clock time" ("I'll meet you at 7"), while
others behave according to "event time" ("I'll meet you after supper"). The
ripple effects of this difference are *very* far-reaching. 

I do love the book, and recommend it to those of you who do find this topic
valuable. 

. . . . . . . . . . . . . . . . .
Marc Rettig
Fit Associates, LLC
www.fitassociates.com