[ID Discuss] Content strategy - Written aspects of interactiondesign

[molly wright steenson]

On Apr 28, 2004, at 5:05 PM, Elizabeth Buie wrote:

>
> Pabini writes:
>
> <<Just curious... What do you mean by "back in the days of huge web app
> development"? This is still going on as far as I know.>>
>
> It certainly is.  :-)
>

Of course it is -- I wasn't clear on my point.

In the late late 90s, at the height of the boom, web app projects had 
multimillion dollar budgets (or multi ten million). An Internet 
consulting firm at that point might have 30-40 person teams (including 
user experience, business strategy, project management and technology) 
working on the project at various points.

At that time, user experience teams for such projects usually had one 
(or more) individuals filling each of these roles, coming on and off 
the project throughout its entire lifecycle:

experience architect/strategist
user researcher
information architect
content strategist
user interface engineer
production manager
visual designer
brand strategist
usability engineer
front-end developer


When the crash happened, teams like these greatly compressed.

So web apps are now not usually built by monster user experience teams 
....

.... which was the point that I was making. (Incidentally, the company I 
worked for went bankrupt and parts were bought up by another very large 
consulting firm -- I would suspect that they now have leaner teams than 
this.)